Few books or people have inspired me in my career than Joel from Buffer or Jason from 37Signals (Basecamp). From the way they work to how they conduct themselves and the vision they bestow upon their teams, there’s much to take away and I simply felt compelled to share where I and my fellow co-founders are coming from.

Here are our three core values and what they mean for you as a team member, partner or client:


Treating people fairly is paramount and I believe that playing by the rules sets us apart from the animal kingdom. Being fair to one another and respectful means making a conscious choice instead of being driven by instinct or greed.


People are better together and we believe strongly that everybody has value regardless of where they are from, what race they belong to or physical or mental capacity they have. We dislike silo-mentality and real or imagined borders and champion inclusiveness through collaboration and open communication.


Openness and honesty come through transparent conduct and frank communication. That’s why we believe in making our business and its conduct as transparent as possible to everyone to see, comment and share. There’s no wall to hide behind when they are transparent and we encourage people to share – from the code we write to the knowledge we can impart.

Also published on Medium.

Article by Axel Segebrecht

I see myself as a product owner in Scrum terms or more generally as a senior project manager who shapes and realises the client's end product. This can be either with a consultancy or directly working with clients in a contract role.

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