Axel Segebrecht Scrum Product Owner & Digital Project Manager
I have a track record for delivering complex, enterprise web and digital objectives, for large national and international organisations, on time and on budget.

I add value by shaping the product in innovative and progressive ways, utilising the latest technologies when necessary
I am passionate about creating successful customer experiences for both my clients and the customer
I have long-term partnerships with clients through consistent delivery and results

With a broad yet deep technical knowledge, and the expertise acquired through running my own business, I can bridge the gap between tech and business to safely deliver projects.

I can bring over 20 years of experience managing projects in marketing and IT for clients in the UK and Europe. A strong consultative and marketing agency background means I can satisfy a wide range of challenging stakeholders’ needs effectively.

Recent digital projects

Cranfield UniversityDelivery of a business critical, enterprise scale web project as Senior Digital Project Manager using Waterfall and Scrum methodologies, and shaping digital governance. Responsible for managing a project team of 30 people directly and over 100 stakeholders across the business and three external suppliers.

Designing and delivering digital marketing campaigns processes to improve inter-departmental communication and drive student engagement for the marketing and student recruitment teams.

Designing and implementing a solution to support the digital services team deliver marketing related outputs with more speed and certainty.

Shaping web architecture around Sitecore platform to leverage personalisation features for increased student engagement and recruitment.

University of NorthamptonSenior project manager delivering content separation of 10,000+ page website into distinct, customer-focused web channels to drive marketing’s recruitment efforts and increase user experience.

Introduced Agile (Scrum) methodology for digital project management, responsible for hire and management of multiple project management resources on £500,000+ web projects.

Responsible for maintaining and developing the University’s large estate (80+) of websites, campaign microsites and blogs, whilst managing a team of four direct reports of web/UX design, front-end development and content specialists.

Established senior digital governance groups to provide leadership and programme level decision making.

Lastest articles

Our values and culture

Few books or people have inspired me in my career than Joel from Buffer or Jason from 37Signals (Basecamp). From the way they work to how they conduct themselves and the vision they bestow upon their teams, there’s much to take away and I simply felt compelled to share where I and my fellow co-founders […]


Overview of a Scrum project’s flow

Get in touch

Talk to me in confidence

To explore how I can help get things done for you, call or message me on +44 7794 132 161 (UK), +49 1579 232 0328 (Germany) for an unconditional conversation or say [email protected].

I also use Signal, Wire, iMessage and Telegram for secure calls and messaging.

Hire me for a talk

You can now also hire me for your event or give a presentation for education purposes. Ask about our special rates for not-for-profit enterprises.


I am currently available for new projects. Get in touch for a bespoke proposal.